Prodigy Racing League

Racing Prodigy has set out to open motorsports to all.

Historically, the cost of pursuing a career in motorsports has been so daunting 99% of drivers never realize the opportunity or even dare dream of becoming a professional racer. As a result, most never get to experience the thrill of racing behind the wheel.

As we in the motorsports industry battled with this problem, esports was on the rise. Nissan, McLaren, Mazda, and others were collaborating with game publishers to create racing-based esports tournaments, awarding top racing gamers with the opportunity to pilot real race cars against real life professional racers. Millions of gamers competed for a shot at their dream; it was a marketing success.

But what these companies discovered surprised them, including our own CEO who led Mazda’s competitions.

Gamers were beating real-life racers in real race cars, revealing that the skill set from virtual racing directly transfers to real race cars on real tracks. With this discovery came the realization that the access problem of real motorsports can be solved, creating the opportunity for seismic change in a sport that most young people only dream of pursuing.